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Crowdfunding Checklist & Toolkit


Create your Fundraising Page.pdf

https://give.disabilityconnect.org/campaign/donation/c337289


Create your Fundraising Page

  • Click on Become a Fundraiser and choose your fundraising style from the available choices.
  • As an Individual - Sign up to get started right away and fundraise on your own for the cause you love!
  • Join a Team - If your friends, school, business, or other group has already created a team, join them to make an even greater impact!
  • Create a Team - If you plan on recruiting your friends and family to set up fundraising pages in addition to yourself, make sure to create a team so you can work together!

2. Set your fundraising goal - there is a pre-populated goal set, but you can change that goal to whatever is right for you. Keep in mind that you can always edit your goal once you get started. Here are some ideas of how your fundraising goal will impact our mission.

a. $3,000 -

b. $2,000 -

c. $1,000 -

d. $500 -

e. $ - Create your own goal. Any and All donations go straight toward program costs.

3. Choose a fundraising end date

This is a one day or maybe one week ask. The more money raised, the more we are able to help people. Funding is the hardest part- each year there are always people we can’t reach.

4. Add your headline - share a short message about why you are fundraising for our organization. Here are some ideas to get you started:

a. Help those in need.

b. Inclusion

c. Access Matters

d. Create your own

5. Set an option short URL - so you can easily share it with your friends and family!

a. Example: give.disabilityconnect.org/JonsRampTeam

6. Upload a photo - Make your page more personalized and recognizable for your friends and family! You can always come back and change it if you’d like.

To learn more about editing and personalizing your page, access Classy’s support article here.

You can Customize your Fundraising Story

We’ve already provided you with a general page and statement, BUT people love giving to people they know!

To make your page more custom to you, you have the options of adding personal touches to your fundraising page. Adding information like why you are fundraising, your connection to our organization, or personal photos and stories helps your friends and family connect more with the mission. Your personal supporters will feel more compelled to give because they understand your personal relationship and what our organization means to you. So don’t be shy to make edits to your page and share updates as your progress grows!

Pro Tip - Don’t forget to be the first to donate to show how dedicated you are to Ramp It Up! You’re bubbling up your own progress bar and removing any fear of donors being the first to “join the party”!

Key Messages

Here are a few key messages that can help you get started. They’re also great to share with your friends and family if they ever ask you what our organization does in the community!

● disAbility Connections works to advance the independence, productivity and full inclusion of children and adults with disabilities into our communities.

● Have been assisting with building residential ramps for over 30 years.

  • ● disAbility Connections provides Durable Medical Equipment for short term rentals or purchase to assist people with their accessibility and independence at home and in the community.

Spread the Word – Email & Social Media

You’re on your way to fundraising success - now it’s time to spread the word and reach your goal!

We suggest starting by creating a list of people you plan to reach out to.

1. Start with 10 from your closest inner circle- They’re the most likely to make the first few donations, as they are more accountable to your personal outreach. It’s always nice to get some quick wins in the beginning too!

2. Cast a wider net - Don’t be afraid to push yourself and expand your list - some people in your wider network may have a personal connection to our mission, and it could spark some great conversations on top of a donation towards your goal!

Email Examples

Email is one of the easiest and most effective ways to fundraise! This should be the first place you start in your outreach strategy.

Pro Tip - Keep it clear, direct, and urgent! Don’t be shy about adding some visual and personal elements to keep your messaging more engaging!

Example 1

Subject - [Help Me Raise Funds for disAbility Connections]

Dear [Name],

I’m raising money for disAbility Connections and it would mean so much to me if you could help contribute towards my goal!

Please Click Here [Add Your Unique Fundraising Page] to give.

Here are some quick facts about the cause I’m supporting:

[Since 1992, disAbility Connections has been working with local Rotary Clubs to provide wooden ramps to qualifying people with disabilities.]

Thanks so much for your support!

[Name]

Example 2

Subject - [Join the other Supporters of disAbility Connections]

Hey [Name],

I’m fundraising for disAbility Connections, an organization that [Why you support our organization]. The money raised will go towards community programs.

I’m trying to raise [$ FUNDRAISING GOAL] by [Dec 3]. If I can get 5 people to each give me [$ FUNDRAISING GOAL/S] or more, I’m there. It’s important for me to helpadvance the independence, productivity and full inclusion of children and adults with disabilities into our communities of Jackson, Hillsdale and Lenawee Counties.I hope you’ll support me and disAbility Connections by making a gift to my fundraising page below.

Thanks so much for your support!

[Name]

Examples of Social Media Posts

In addition to emails, you can use social media to expand your communication outreach. You can reach people who fall outside of your inner circle. Take advantage of the built-in social sharing options through the arrow on the top right of your personal fundraising page!

Simply click on the

at the top and a drop down menu willappear with 3 ways to share your fundraising campaign. Clickon the method you want to share and a post will appear thatyou can edit. It comes pre-loaded with a message you cancustomize asking people to check out your page. From thereyou can send your page to your timeline or send it directly tofriends, family, and groups.

Pro Tip - All social channels are good social channels. Your network on Facebook will be vastly different from your network on LinkedIn, so don’t be shy about sharing on all social media platforms by copying and pasting your personal link!

To share on social media, the site will have a small window pop up and will ask you to login to your account. If you don’t want to do that, you can still share it on social media if you copy and paste your link, just follow these steps:

1. Once on your custom page, highlight the entire web address on the top of your browser it will start with “give.disabilityconnect.org/fundraiser……”

2. Once the entire address is highlighted - Right-click and select “copy” from the list that appears.

3. Go to your social media of choice and go to make a post as you normally would.

4. Right-click again and select Paste with same formatting. It may just show icons under paste options. Select the 1st icon in the line. It will look like a clipboard with a paint brush.

5. Use one of the following examples for something to say or come up with your own.

2 Facebook Examples

  • 1. Giving Tuesday is coming! My goal is to raise $X for disAbility Connections but I need YOUR help to get here. Make a long lasting contribution here:
  • 2. TODAY IS THE DAY! I need your help in supporting disAbility Connections so they can continue to help people with disabilities. I am fundraising for disAbility Connections because [IMPACT ORGANIZATION HAS HAD ON YOU]. Please consider making a contribution to my fundraising page. Your gift will make a huge impact.

3 Twitter Examples

  • 1. disAbility Connections needs YOU! Join me in supporting their mission to [ORGANIZATION INITIATIVE, briefly]!: [FUNDRAISING PAGE LINK]
  • 2. I am fundraising for disAbility Connectionsduring Giving Tuesday on November 28! Check out my page here [FUNDRAISING PAGE LINK] to donate and share!
  • 3. Thank you to the donors and supporters that have helped me reach X% of my goal! Help me get to 100% : [FUNDRAISING PAGE LINK]

Instagram

  • Use your own personal photos to show your support and tell your story, and make sure to use #hashtags in your post!
  • Insert the link to your fundraising page in your bio, that way your supporters will be able to navigate to your fundraising page right from Instagram!

Example of Thank You

  • Real-Time Thank You’s: During the campaign and the day after - Make sure to thank every one of your donors - it wouldn’t have been possible without them! You can send a personalized email, acknowledge them directly on your fundraising page by leaving a comment, or even give them a shout out @mention on social media!

Subject - [Add Powerful Subject Line]

Dear [Name],

My fundraising page has wrapped, but the impact of your contribution will continue! I am very grateful for the support you have shown for disAbility Connections.

With your support, I have raised [$X] towards community programs. I encourage you to follow disAbility Connections on Facebook and Instagram and sign up receiver their monthly newsletter o stay up to date on their work.

Thank you again for your generosity

[Name]

Pro Tip - Don’t underestimate the power of an old-fashioned handwritten card! It only takes a few minutes to do and can make an incredible impact on those you send it to.


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